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Faux Wood Blinds for the High-End Apartment Complex

12/8/2014

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A shift is beginning in the commercial multifamily home industry. Apartment builders are moving away from vertical blinds and are moving toward faux wood blinds in their projects.  Why?  Well, two reasons.  The dropping cost of Chinese made faux wood blinds coupled with a different design sensibility.  The number one thing we hear from customers, "I hate verticals."  Even a vertical on a slider is considered so 1980.  Now, companies are able to buy "cut-down" faux wood blinds by the container and provide a basic throw away faux wood for your mid price apartment community.

From our perspective, this is the global economy finding the best "commoditized" price and is useful.  However, rather than fight against this downward spiral of cut-down blinds, we are positioning ourselves to find those apartment communities that do not want to be quite as low end with their finishes.  There is a niche market of nicer apartments, in good locations, that need to make the apartment feel less like an apartment and more like a home.  This is where our local fabricator can really make a difference.  With a much nicer product, and much longer warranty, we can add value to owners of these upper end projects - with higher rents and less turnover - not to mention less repair costs.

If you would like to spruce up your apartment project with a much nicer product at a fair price - and support local workers - then contact us for a quote from your take offs.
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