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What Makes Wood and Faux Wood Blinds so Popular?

2/16/2015

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Often, we have wondered why people gravitate to wood and faux wood blinds - almost as a default position.  Is it because it is what people know and are comfortable with?  Is it because it is the last priority when moving into a home for most people, and as such price trumps all?  Is it because people really can not get a sense of lasting value from any window covering option, so they pick the conservative option?

The answer to all of these questions is generally yes - all of the above.  Far and away the most popular product line in our market is the wood or faux wood blind.  Because of this phenomena, the product has almost become a commodity.  In other words, people perceive little difference between brands, so low price drives the purchase decision.  Occasionally, a customer will spend a $100 more, if they are comfortable with the reputation of the local company, but press the value proposition to $200 - and even though the quality and service is far greater - the deal gets mushy.

Additionally, the online blind retailers, who pay no sales tax and carry no license, coupled with the Chinese manufacturing boom, has placed deflationary pressure on the price points for wood and faux wood blinds.  So, how should you, as a consumer, respond to this market dynamic?

We strongly recommend that you consider your window coverings as an important part of your lifestyle and design flare - rather then an afterthought.  Even with wood and faux wood blinds, the differentiators are very real and the value propositions financially matter over time.  The online world would have you believe that their lower overhead means they provide greater value.  But in most cases, this is just not the case.

It is hard to match the depth of experience and value that someone with years of experience brings to your project.  Even for a fairly simple product like faux and wood blinds - experience matters - and is generally worth a lot more than the couple hundred dollars you might save up-front.

We would love to help you with your wood or faux wood blind project - and because we do understand that price is a factor, we invite you to check out our online wood and faux wood blind calculator.
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